ADIDAS SHOE DECORATION WORKSHOP AT ABC-MART: WHEN PERSONALITY IS EXPRESSED THROUGH SHOES

Pioneering mark in Vietnam

Creating something original creates a truly personal touch. When the concept of “shoe decoration” was still quite new, few people thought that a pair of shoes could also help you tell your personal story.

In October 2024, for the first time at ABC-MART Grand Stage Saigon Centre store, the adidas shoe decoration workshop was jointly organized by ABC-MART and the adidas brand, marking ABC-MART's pioneering step in bringing creative fashion experiences closer to the shoe-loving community in Vietnam.

Workshop area space

The workshop brought an interesting experience when customers were able to personally choose each small and lovely accessory to coordinate and attach to the shoes. They were really surprised and delighted by this experience.

Customers expressed their delight after finishing decorating their adidas shoes.

"I have never participated in shoe decoration workshops in Vietnam. When I bought adidas shoes at ABC-MART, I had the opportunity to experience it. I found this workshop very fun and creative. When I finished decorating, I felt that the shoes were much more beautiful, very suitable for my style." - A customer shared.

A moment at the workshop

Creative space for all ages

Entering the workshop space, you will immediately feel the excitement spreading. Not only young people, but also older people are attracted by the idea of ​​turning their favorite adidas shoes into a personal work. At the decoration counter, each customer meticulously chooses charms, straps, and accessories to give a new look to their adidas shoes. Their friends are equally excited to participate by consulting and contributing decoration ideas, creating a close and cohesive atmosphere. Even the surrounding customers cannot hide their curiosity, stopping to watch and admire the creatively transformed shoes.

Images of customers participating in decorating adidas shoes

"I love shoes and have traveled to many places, but this is the first time I have seen shoe decoration. It is great when you are free to be creative and decorate them. I bought another pair of shoes and decorated them to give to my best friend, she will definitely love it!" - A foreign customer shared.

ABC-MART staff act as creative companions, always ready to guide, advise and support to complete every decoration step, bringing a complete and satisfying experience to every customer attending.

ABC-MART staff support customers

The workshop attracted hundreds of customers, from long-time shoe lovers to those who were just starting their journey of discovering fashion. Each person left with a pair of adidas shoes that were not only beautiful but also had a personal touch – a memorable experience at ABC-MART.

The workshop attracted a large audience.

See you at the next workshops!

ABC-MART is honored to collaborate with adidas to bring this creative and intimate space to the shoe-loving community in Vietnam. The success of the workshop is a testament to the appeal of creative and personalized experiences. This is also the premise for ABC-MART to continue to bring more interesting events, where you can freely express your personality through each pair of shoes.

An exclusive adidas product only available at ABC-MART after being decorated

Are you ready to embark on a journey to design your own shoes? Follow page ABC-MART Vietnam to stay updated on upcoming workshops. Don’t miss the chance to be a part of ABC-MART’s style-shaping journey.