“WHAT IT ISN'T” is a phrase originating from street artist MARK GONZALES, meaning “IT MAY NOT BE WHAT YOU EXPECT, BUT TRY TO APPRECIATE IT”.

WHAT IT ISN'T is a brand representing street culture and art in Vietnam, a platform for the intersection of art and fashion in each product.

WHAT IT ISN'T X ABC-MART

"DAYS AND NIGHTS"

Saigon – the city that never sleeps. Its streets change appearance with every passing moment, its people move incessantly, and stories are written by the sunlight of day and the dazzling lights of night. Inspired by this contrasting yet harmonious rhythm of life, ABC -MART collaborates with streetwear brand WHAT IT ISN'T to launch the exclusive DAYS AND NIGHTS t-shirt collection , an inspiring partnership between streetwear and the youthful spirit of Saigonese people.

THE STORY BEHIND THE COLLECTION

The collection is built upon two distinct extremes of Saigon:

🌤 Saigon during the day – Dynamic and vibrant

The designs, featuring bright colors, sharp graphic details, and minimalist layouts, reflect the bustling, energetic pace of life. Each T-shirt is a snapshot of the city: the rumbling of motorbikes, the aroma of roasted coffee in the air, the familiar street vendors .

The DAYS version recreates the vibrant daytime life of Saigon, where the alleyways are always full of energy.

The "DA ME Tee" T -shirt embodies the most ordinary moments, where everything begins with a cool drink and a bright conversation.

🌙 Saigon at night – Mysterious and vibrant

At night, Saigon transforms with neon lights, dazzling billboards, and incessant sounds. The "night mode" designs in the collection explore dark colors, reflective materials, and graphics inspired by nightlife – youthful, edgy, and unafraid to stand out.

The NIGHTS version recreates the rhythm of life in the alleyways at night, where neon lights reflect on the street, "Massage - Foot Relax" signs flash in the urban heat, and footsteps continue, without stopping.

The "NO DAYS OFF" T - shirt embodies that spirit: live life to the fullest, work hard, and enjoy every moment, even the last ones of the day.

COLLECTION MESSAGE: “Cool mornings, refreshing evenings”

The DAYS AND NIGHTS t-shirt collection embodies street energy with the message "Cool mornings, refreshing nights". More than just t-shirts, it's a story about a city that's always in motion. This is the perfect choice for those who love Saigon, live life to the fullest, and want to carry that "sleepless day and night" spirit with them everywhere.

This is a true story from the sleepless alleys of Saigon, where street life and culture unfold day and night, with a mix of sounds, smells, lights, and emotions.

A vibrant blend of street energy for those who dare to live life to the fullest, to feel the rhythm of urban alleyways, where every step tells a story, and street culture breathes its own unique spirit.

The “DAYS AND NIGHTS” collection is a tribute to that spirit — dynamic, free-spirited, and distinctly street-style.

📅 Officially available for sale from October 25, 2025 at all ABC-MART stores and websites, and on What it isN't nationwide.

Buy now here .